Megatrend #1 – Clear purpose: Put purpose before profit, and make money anyway It is not enough to aim at boosting the financial bottom line or creating value for shareholders alone. Commercial companies have to work with purposes that have more vigour and appeal to both the hearts and minds of their stakeholders. They can [...]

Many companies dedicated to corporate social responsibility face the challenge of giving life to their CSR strategies, guidelines and codes of conduct in a way that is meaningful to the individual employee and adds value to the bottom line. Fortunately, there are several ways to get started.

Community, participation, transparency, quality and sustainability. In our quest for sustainable business models great inspiration can be gained from cooperative business values.

You know when I came here the first time, I was positively surprised to see that for example when we talk about CSR, people’s reaction is that they don’t like CSR as it’s seen as ‘philanthropic’ and ‘old school’.  People want business driven corporate social innovation which I think is a positive sign. Read interview [...]

“Tal ordentligt – det koster dig ikke noget“ (“Speak decently – it doesn’t cost you anything”) is the tagline of Danish low-cost mobile company Call Me’s public awareness-raising campaign, which focuses on the harsh tone in the Danish public sphere. The campaign is the culmination of Call Me’s strategic shift from focusing on profit to focusing on [...]

Peter N Lewis, Founder and Lead Consultant at Principled Consulting and Tania Ellis, author and business innovator, shared their views on moral challenges for the economy and their visions for future business principles at the Caux conference for Trust and Integrity in the Global Economy on Wednesday.

In many Asian countries, passionate entrepreneurs are working to find new sustainable solutions to concrete social and environmental challenges. Focusing on corporate responsibility and social entrepreneurship is far from just a Western practice.  

While many Western countries – including Denmark – are struggling with the setbacks of the financial crisis and looking for new answers to questions about how to ensure global competitiveness and continuous economic prosperity, the growth-train is rolling through Asia. So when my book about sustainable business and social innovation, The New Pioneers, came out in Thai, [...]

The transformation of the internet through new social technologies is changing the face of CSR. With Web 2.o comes CSR 2.o with new possibilities for social interaction, involvement and participation in finding innovative ways to tackle everything from individual business challenges to global problems. Front-running companies are using the new technologies to engage stakeholders, innovate business andco-create new ideas and products in [...]

Upcycling is the process of converting waste materials or useless products into new materials or products of better quality or a higher environmental value. It reduces the consumption of new raw materials when creating new products, and is contrary to downcycling, which is the other half of the recycling process which involves converting materials and products into new materials [...]