Tania Ellis is founder and managing director of a company with an unusual name, ‘The Social Business Company’, which provides consultation to companies on corporate social responsibility (CSR).
The New Pioneers has made no. 21 on the University of Cambridge’s “Top 40 Sustainability Books of 2010” alongside books by authors such as Al Gore, Muhammad Yunus and Joseph E. Stiglitz. The list, compiled by the Cambridge Programme for Sustainability Leadership with input from its Senior Associates, strongly emphazises business response and creating change. [...]
The new pioneers are those companies and organisations who are creating a whole new paradigm, a new motive, for business. The old ‘business as usual’ model simply isn’t working in a world where the gap between rich and poor is ever widening. The new paradigm emphasises CSR, not just in the traditional sense of Corporate [...]
People who claim that social responsibility is not good for business have not read “The New Pioneers”. In this inspiring, comprehensive and knowledge packed book, Tania Ellis takes us through the many whys, whats, whos and hows of social entrepreneurship. The book falls beatifully into the tradition of thinkers and writers such as Paul Hawken and John Elkington. Highly recommended.
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