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The New Pioneers  Sustainable business  Globalization Issues  Social Entrepreneurship  CSR strategies  Corporate Social Innovation (CSI)  Social Responsible Investing  Environment  Health  csr 

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In This Category

14 Sep 2015

All blogs Build an effective business case for CSR

Last year I hosted a workshop at the Danish Business Authority’s summit Driving Sustainable Growth, where a number of Denmark’s largest companies were gathered to discuss how to build social responsibility into the heart of both business and organisations. If there was one thing that became clear during the workshop, it was that the current […]

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21 Apr 2014

All blogs The New Pioneers Case of the Month: Grundfos Lifelink – Turning CSR into a Business Opportunity

The world is filled with unfulfilled community needs as a result of weak public institutions or perceived lack of market opportunity by private actors. But there are examples of how multinationals have discovered business cases where no one else had bothered looking. One of these very successful examples is Grundfos LIFELINK, an inclusive business model […]

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13 Nov 2013

All blogs The Trojan Horse Strategy – Changing Business From Within

Imagine that you are the owner of a highly successful social enterprise that has built its success on doing both well and good. One day you get a call from a well-known multi-national corporation, perhaps one with a less than perfect track record when it comes to social or environmental issues. This huge enterprise would […]

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Blog

Communication & branding

1 Mar 2017

Communication & branding 5 ways to get internal buy-in on CSR

Do you sometimes feel like a lonely sustainability crusader in a dangerous business world? Well, you’re not! There are many other CSR professionals that are struggling to get their internal stakeholders onboard the sustainability train. Because even though many businesses have their codes of conduct, CSR policies or sustainability strategies in place, this does not […]

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15 Dec 2016

Communication & branding (How) can you avoid CSR crises?

Click on picture to gain access to video presentations with insights & advice On a daily basis I collaborate with companies with focus on the business opportunities of corporate sustainability and responsibility (CSR), rather than focusing on risk minimization and crisis management. The paradox of this is, however, that companies who work proactively with CSR are particularly […]

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13 Nov 2013

Communication & branding The Trojan Horse Strategy – Changing Business From Within

Imagine that you are the owner of a highly successful social enterprise that has built its success on doing both well and good. One day you get a call from a well-known multi-national corporation, perhaps one with a less than perfect track record when it comes to social or environmental issues. This huge enterprise would […]

Read more

29 Jan 2013

Communication & branding The four CSR megatrends for 2013

We have spotted the four most important corporate sustainability and responsibility (CSR) megatrends for 2013. Turning your employees into CSR-managers is one of them.

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6 Sep 2012

Communication & branding Put purpose before profit – and make money anyway

About a year ago, the Danish low-cost mobile phone company Call Me began the process of developing the strategy ”TRUST”, which integrates social responsibility and social capital (trust) in the heart of Call Me’s business. The strategy has already created tangible results on both the inner and outer bottom lines.

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