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Are social business and CSR two sides of the same coin? And do you have to be driven by ethics and morality in the pursuit of bridging solutions to social problems with business? A while ago the originator of micro-loans and founder of the social business company Grameen Bank, Muhammad Yunus, was guest of honour at a conference in [...]
We have spotted the four most important corporate sustainability and responsibility (CSR) megatrends for 2013. Turning your employees into CSR-managers is one of them.
The immoral aspects of greed, selfishness and short-term profit thinking are just some of the causes that have been proposed as the root core of current recent financial crisis. Many of the growth challenges that are being discussed right now are not new. We can go 20, 30, 40 years back in time to find warnings and revelations of the flaws in our current systems’ design. The big question is: will we be able to move beyond the already familiar boom-and-bust cycle?
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Sustainable business
We have spotted the four most important corporate sustainability and responsibility (CSR) megatrends for 2013. Turning your employees into CSR-managers is one of them.
Citizens and employees are increasingly on the hunt for a greater purpose with their daily efforts. It’s a quest for meaning – and a quest for a meaningful work-life. Employee volunteering is part of this trend – and when integrated into a company’s core business strategy it can benefit the triple bottom line.
The New Pioneers has made no. 21 on the University of Cambridge’s “Top 40 Sustainability Books of 2010” alongside books by authors such as Al Gore, Muhammad Yunus and Joseph E. Stiglitz. “We selected those books which we believe are most relevant for today’s leaders,” explains Wayne Visser, Senior Associate at the University of Cambridge Programme for Sustainability Leadership and author of the newly published book “The Age of Responsibility”.
With today’s resource scarcity and skyrocketing social imbalances, how we determine and measure growth is becoming a critical issue. In The New Pioneers I focus on three sustainable growth principles. One of them is the principle of immaterial growth, reflected in concepts like the Triple Bottom Line and Gross National Happiness.
The New Pioneers blogpost has been listed among the 50 best blogs for green business students. Conscious business school students want to make a difference beyond maximizing shareholder value.
Socially responsible investing (SRI) is putting more focus on corporate social and environmental practices through both positive and negative screens. In fact, ethical and green investment has never been more popular.
Hardcore businesspeople are realizing that they can increase their profits by incorporating social responsibility as a part of their business strategy. And heartcore idealists are recognizing that the use of market methods give them the opportunity to create even more social value. In time, the two fields will converge, and social entrepreneurship become more of a mindset rather than a specific category of start-up companies
The Four Cornerstones (4Cs) – Clear Purpose, Corporate Engagement, Collaborative Co-creation and Clear Communication – can be used as guidelines on the road to sustainable business success
The field of social entrepreneurship has over the past five to ten years increasingly attracted public attention. Today dedicated organizations, foundations, awards and TV series are promoting, supporting or paying tribute to social entrepreneurs from all corners of the world
Upcycling is one example of eco-capitalism – making a profit in an environmentally friendly way.