The Social Business Company ®
We hear about the obstacles and the solutions. So it's a good forum - I really appreciate it - It practices what we talk about.
[Tania Ellis’s] book shows the spectrum of thinking and concrete action around socially and ecologically responsible business that has emerged in the last decade. This spectrum is much wider than any label such as Corporate Social Responsibility, Corporate Global Citizenship, Social Investment, Social Entrepreneurship or Social Business would suggest, and her work in aggregating this information will go a long way to inspiring others to lead further into the future. It comprises exciting opportunities of engaging new actors and forging new partnerships to “improve the state of the world.
The New Pioneers are this century's generation of visionary leaders, social entrepreneurs and social intrapreneurs that are turning the doom and gloom of current global challenges into new business opportunities and sustainable ways of creating value.
The New Pioneers navigate the current paradoxes and challenge 20th century business logics. By doing so, they have discovered new solutions in the shape of new partnerships, new ways to use resources, new organizational forms, new work methods, new products and services, and indeed new designs and business models that address some of the world's most pressing social and environmental challenges.
The New Pioneers are paving the way for responsible and sustainable business one innovative step at a time. And just as the settlers and explorers of the past were the first to enter a new land and settle, The New Pioneers are discovering and cultivating new areas of knowledge, new cultures, new insights, new thoughts and new solutions that bridge economy and humanism - that pave the way for heartcore business.
The new 21st century paradigm is based on the need to bring all the key relationships in our lives into balance: intuitive and rational, masculine and feminine, inner and outer, personal and global.
Companies need to move beyond the narrow view that this is business and this is community. It is in the company's self-interest to strategically and proactively take a role in managing these issues by operating in the intersection points of the triple context of economic, social and environmental issues. It would be a fundamental mistake to believe that business as usual will work in tomorrow's markets.
CEOs used to frame thoughts like these in the context of moral responsibility. But now, it's also about growth and innovation. In the future, it will be the only way to do business.