Want to communicate your corporate sustainability and responsibility (CSR) efforts to strengthen your corporate brand and to support business objectives? Do you want to learn how to make your sustainability reporting come alive?
Authentic, transparent and engaging communication
‘Clear Communication’ is about communicating your corporate sustainability and responsibility (CSR) efforts – the successes as well as the failures – in an open, transparent and engaging way.
In practice, this means combining traditional communication channels like your company website, PR and ads with interactive channels and social media for stakeholder dialogue, harvesting ideas and feedback as well as for internal communication.
‘Clear Communication’ can help you build trust and mutual understanding, build your corporate brand, and harvest ideas and feedback from stakeholders inside as well as outside the company. It gives your business legitimacy – and requires authenticity.
WANT TO PUT ‘CLEAR COMMUNICATION’ INTO PRACTICE?
All of our services are designed to help you focus your efforts, save time, avoid (expensive) pitfalls, and – most importantly – to develop your business in innovative ways that create both economic and social value.
We give you inspiration and facts about the trends and new needs that are emerging – and we provide you with the processes, knowhow, cases and tools that will help you put your words of responsibility and sustainability into new value-adding business solutions.
To learn more and do better, visit our inspirational Speaking services section, benefit from our hands-on Consulting & Training services, become a member of The Social Business Club®, or join one of our Social Business Labs®.
4 examples of ‘CLEAR COMMUNICATION’ service themes
- Ethical consumer engagement programmes through social media.
- Sustainable communication and authentic branding strategies.
- Internal communication & innovation platforms.
- Online CSR reporting with an interactive & innovative twist.
THE 4 CORNERSTONES OF SUSTAINABLE BUSINESS SUCCESS
Our services are built around our model the Four Cornerstones (4Cs) of Sustainable Business Success, an overall framework based on our research for The New Pioneers of companies who have succeeded in putting sustainability into the core of their business:
Clear Purpose (business strategy); Corporate Engagement (involvement of the organization); Collaborate Co-Creation (innovation through partnerships); Clear Communication (stakeholder interaction and corporate branding).
You can read more about the 4Cs here.
©2014. Tania Ellis. All rights reserved.