Want to engage your key stakeholders around your CSR efforts? Want to learn how to create shared value partnerships around innovative solutions that generate social/environmental and economic value?
Innovative solutions through collaboration and co-creation
‘Collaborative Co-creation’ is about turning your external stakeholders into potential partners. In practice this means collaborating with relevant external stakeholders like customers, suppliers and other key actors throughout your value chain, so they become co-creators of both social and business value for your mutual benefit.
Potential collaborators could, for example, be social entrepreneurs who have already developed some of the sustainable solutions you’re looking for. They could be NGOs, governmental organizations or academic institutions with specialist knowledge. Or even competing businesses with whom you can join your good business forces around a social or environmental challenge.
Engaging in formalized partnerships with key stakeholders around shared CSR objectives will not only help you build goodwill and trust. It may also enhance your company’s performance and competitive position – or even create the breeding ground for sustainable solutions through corporate social innovation. For the benefit of society as well as your bottom line.
WANT TO PUT ‘COLLABORATIVE CO-CREATION’ INTO PRACTICE?
All of our services are designed to help you focus your efforts, save time, avoid (expensive) pitfalls, and – most importantly – to develop your business in innovative ways that create both economic and social value.
We give you inspiration and facts about the trends and new needs that are emerging – and we provide you with the processes, knowhow, cases and tools that will help you put your words of responsibility and sustainability into new value-adding business solutions.
To learn more and do better, visit our inspirational Speaking services section, benefit from our hands-on Consulting & Training services, become a member of The Social Business Club®, or join one of our Social Business Labs®.
4 examples of ‘COLLABORATIVE CO-CREATION’ service themes
- Cross-sector partnerships for development of innovative welfare solutions.
- Commercial business-social entrepreneur partnerships around corporate social innovation.
- Product/service innovation through stakeholder engagement.
- Community development with social entrepreneurship.
THE 4 CORNERSTONES OF SUSTAINABLE BUSINESS SUCCESS
Our services are built around our model the Four Cornerstones (4Cs) of Sustainable Business Success, an overall framework based on our research for The New Pioneers of companies who have succeeded in putting sustainability into the core of their business:
Clear Purpose (business strategy); Corporate Engagement (involvement of the organization); Collaborate Co-Creation (innovation through partnerships); Clear Communication (stakeholder interaction and corporate branding).
You can read more about the 4Cs here.
©2014. Tania Ellis. All rights reserved.