The Danish mobile company Call Me’s awareness raising campaign “Speak properly – it won’t cost you anything” is a campaign focusing on the harsh tone in the public sphere, and is the culmination of the low-cost mobile phone company Call Me’s internal efforts to shift the focus from profit to the purpose – and at the same time earning money. Read more here

The Danish national newspaper Jyllands Posten featured Call Me together with Tania Ellis trusted business advisor in their business section. Read the article here

See Call Me’s campaign site here