The New Pioneers - A guide to sustainable business success

The New Pioneers is a practical guide for capitalists and idealists on how to navigate in the new economic world order. It is about the social megatrends that are shaping our lives in new ways and creating a new face of capitalism. And it is about the pioneers that are paving the way for the new business revolution: this century’s generation of visionary leaders, social entrepreneurs and social intrapreneurs.

With a wide array of cases from all over the world Tania Ellis explains the key principles of sustainable business success. Follow the road paved by first-mover companies and pioneering social entrepreneurs:

Get an overview of the forces of change that open up for new business opportunities and social innovations
Find out why practices built on ethics, responsibility and sustainability are business opportunities that cannot be missed
Discover how companies gain competitive advantage by putting innovation and sustainability into the core of their business thinking
Understand how entrepreneurs create innovative solutions and sustainable value by challenging conventional logics
Learn from their successes and failures to overcome the paradoxical pitfalls of sustainable business
Gain insight into the new innovation formulas for economic and social value creation

Master the rules of sustainable business in the new economic world order

In 2011, The New Pioneers was listed on Cambridge's international Top 40 list of Sustainability Books alongside authors such as Al Gore, Joseph Stiglitz and Muhammad Yunus.