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Articles

Jyllands-Posten

13 june 2014

Branding af samfundsansvar kan give bagslag

En virksomheds CSR-budskaber skal hænge sammen med det, som virksomheden i forvejen er kendt for. Forbrugerne er kritiske, og det vil det hurtigt klinge hult, hvis CSR-budskabet blot opfattes som en branding-strategi.  Dét, der startede ud som en flot kampagne, kan blive til en virksomheds værste mediemareridt. CSR-kommunikation handler derfor ikke om at være perfekt, men om at være transparent og autentisk. Klik på ‘Read more’ linket nedenfor for at læse hele artiklen.

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Posted in | All articles | Communication & branding | CSR/CSI/SocialBusiness | Danish

Tagged | Corporate Social Responsibility (CSR) | CSR Communication

 
                                                            

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