Companies typically offer two explanations for engaging their employees in voluntary work. They may offer employee volunteer programmes as an immaterial fringe benefit to strengthen their employer branding. Alternatively, the programme may be part of an overall CSR-strategy, aimed at boosting the corporate brand or as part of their corporate citizenship. But employee volunteering has even greater strategic and financial potential: When integrated into a company’s core business strategy, it can boost innovation and benefit the triple bottom line.
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