The new pioneers are those companies and organisations who are creating a whole new paradigm, a new motive, for business. The old ‘business as usual’ model simply isn’t working in a world where the gap between rich and poor is ever widening. The new paradigm emphasises CSR, not just in the traditional sense of Corporate Social Responsibility but much more in the sense of Corporate Sustainability and Responsibility, especially in a world of finite resources. This CSR includes concern for people, planet and profit in that order. Get the first two right and the third will follow.
Want our latest articles with fresh insights, trends and cases straight to your own inbox? Sign up today to get our inspirational newsletter – so you can do good & do well even better!