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Articles

By Tania Ellis

29 January 2013

The four CSR megatrends for 2013

Megatrend #1 – Clear purpose: Put purpose before profit, and make money anyway

It is not enough to aim at boosting the financial bottom line or creating value for shareholders alone. Commercial companies have to work with purposes that have more vigour and appeal to both the hearts and minds of their stakeholders. They can no longer sit back when it comes to tackling social or environmental issues. Corporate Sustainability and Responsibility (CSR) has to be integrated as an active part of the company’s business strategy. Ultimately, CSR must become (a part of) the company’s business model.

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Posted in | All articles | By Tania Ellis | CSR/CSI/SocialBusiness | English

Tagged | Corporate Social Responsibility (CSR) | Megatrends

 
                                                            

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