![[The New Pioneers case] Apopo – Making rats man’s best friend](https://www.taniaellis.com/wp-content/uploads/2021/04/apopo-making-rats-mans-best-friend_1-400x250.png)
When dealing with the societal and environmental challenges we face today, the most common approach is often the same. For example, putting our faith in some new technology that has been developed in a lab in Geneva or from a secret military base in the Nevada...
“Tal ordentligt – det koster dig ikke noget” (“Speak decently – it doesn’t cost you anything”) is the tagline of Danish low-cost mobile company Call Me’s public awareness-raising campaign, which focuses on the harsh tone in the Danish public sphere. The...
In The New Pioneers I focus on three sustainable growth principles. One of them is the principle of immaterial growth. With today’s resource scarcity and skyrocketing social imbalances, how we determine and measure growth is becoming a critical issue. But...
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