WHAT OTHERS SAY

ABOUT TANIA’S TALKS

Jens Nedergaard, Chief Consultant, Væksthus Hovedstadsregionen

“It was a super presentation, really many good cases and references – and just spot on for the target audience. I overheard several of the participants talking about how they – with your inspiration – could take the next steps forward!”

MORE INSPIRATION?

SEE OUR CASES

Bizz & Entrepreneurship
CSR communication – greenwash conference

Danish conference on CSR communication and how to avoid greenwashing. Organized by Grafisk Arbejdsgiverforening, Dansk Standard, Crowne Plaza Copenhagen Towers, PR-Partner and InterfaceFLOR. Speakers included EU Commissioner, Connie Hedegaard;  Danish Ombudsman, Henrik Øe; Sustainability Manager at IKEA, Jonas Engberg; Sustainability Director at InterfaceFLOR, Ramon Arratia; Nordic General Secretary at Greenpeace, Mads Flarup Christensen; and many […]

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MORE INSIGHT?

READ OUR ARTICLES

11 Jan 2011

By Tania Ellis First-movers engage, innovate and co-create with CSR 2.0

The transformation of the internet through new social technologies is changing the face of CSR. With Web 2.o comes CSR 2.o with new possibilities for social interaction, involvement and participation in finding innovative ways to tackle everything from individual business challenges to global problems

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SPEAKING THEMES

COMMUNICATION & BRANDING

Avoid the common pitfalls of sustainability communication and branding, and get fresh insights into how you can build authentic, engaging - and cost-effective - programmes that engage your stakeholders.

Communication & Branding

Download_ikonDOWNLOAD PDF-VERSION OF THE SPEAKING INFORMATION KIT HERE

 

Are you guilty of greenwashing – or greenhushing? Or maybe just interested in learning more about, how you can optimize your corporate responsibility and sustainability efforts through clear communication and authentic branding? Then you have landed the right place.

 

 

TRANSPARENCY, TRUST AND AUTHENTICITY… 

… Are key words when it comes to communicating your responsible and sustainable business practices. It’s not about being perfect. Because working with sustainability is a learning journey, and we will never know what stumbling blocks we may need to cross along the way.

Public scrutiny is at an all-time high, and sustainability pioneers are not spared either.

Openness, transparency and clear communication of both successes and failures towards internal as well as external stakeholders in order to build trust and mutual understanding is therefore critical. And information and communication must over time be converted into dialogue and relations.

With Web 2.o comes CSR 2.0 with new possibilities for social interaction, involvement and co-creative opportunities, which open up for business innovation, problem-solving capacities and disruptive changes in the way companies act and interact socially and ethically.

In short, sustainable corporate branding is about more than PR-driven communication with glossy or defensive messages. It’s about opening up your organization to the outside world.

FROM INFORMATION & COMMUNICATION TO DIALOGUE & RELATIONS

Why should you communicate your sustainability efforts? And how do you avoid the most common pitfalls? We give you fresh ideas and inspiration as to how you can build authentic, engaging – and cost-effective – programmes that engage your stakeholders. You get insights into:

  • How you can use differentiation rather than volume to stand out from the crowd.
  • Real-life cases of greenwashing – and guidelines for how to avoid it.
  • Internal communication programmes and platforms.
  • (Cost-effective) communication channels that will get the right messages out to the right target group.
  • Three communication strategies for stakeholder communication and engagement.
  • Key principles for authentic communication and use of online media.
  • Cases of how front-running companies are using online media to engage stakeholders, innovate business and co-create new ideas and products.

CURRENT KEY NOTE TOPICS & TITLES

The tag cloud on the top of this page indicates the many different topics that are related to leadership & work-life issues. Current key note titles include:

  • Authentic corporate communications – about greenwashing & greenhushing

 

ALSO SEE: Employer branding with meaning and The Global Brain & the power of YOU – about using social media for social good

If you are interested in a tailored presentation around any of the other related topics, the format and content can be adapted subject to agreement. Format and content can be also be tailored to specific company needs.

If you need a longer session or a more focused and customized format, check out our exclusive Trend Workshops, Intro-Sessions, How-To Masterclasses and other consulting and training services.

Presentations are also available in a webinar/video conference format.

BOOKING OR INQUIRIES

Want to book or know more about how we can add value to your event? We have partners specialized in Asia Pacific, Denmark, Norway and the International markets, so if you have any questions or inquiries, please don’t hesitate to contact them or us.

For bookings or inquiries, you can contact our partners here or contact us here.