How do you succeed as a change agent in the green transition? Mie Munck Bielefeldt works to make sustainability a driver of PostNord’s business – and she shares three lessons from her journey. What do you do when sales targets and bottom-line results no longer feel...
Sales & marketing
GoBeauty interview: Det er ikke længere nok at være grøn
Mærkater som ”økologisk”, ”vegan” eller ”cruelty free” rækker ikke, når skønhedsbranchen vil lave forretning.kosmetikproducenterne kæmper om den reneste CSR-profil i takt med, at forbrugerne forlanger gennemsigtighed og ”Brands that take stands”.Go Beauty har...
6 veje til det bæredygtige forbrugerhjerte
Markedet for bevidste forbrugere er i vækst og en stadigt voksende andel af forbrugere er klar til at belønne virksomheder, der udviser omtanke for mennesker og miljø. Men hvordan skal man som virksomhed tappe ind i markedspotentialet for bevidst forbrug og vinde...
4 ways to put sustainability into the heart of your sales efforts
If you want business and sustainability to go hand in hand, incorporating green or social dimensions into your design, production or other supply chain efforts is not enough. Ultimately, you also need a business return in terms of sales. Here’s some advice on how you...
Is corporate activism just a sales booster and brand builder?
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The customer is always right
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text.
CSR tendenser og udfordringer – set med tre forskellige aktørers øjne
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text.

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