How do you bring sustainability to life in a company where it is not yet strategically anchored? For Linda Drud Søgaard, it’s all about persistence, change management and creating an understanding of the link between business and ESG. As Marketing &...
Sales & marketing
Sustainability as a commercial power at PostNord
How do you succeed as a change agent in the green transition? Mie Munck Bielefeldt works to make sustainability a driver of PostNord’s business – and she shares three lessons from her journey. What do you do when sales targets and bottom-line results no longer feel...
GoBeauty interview: Det er ikke længere nok at være grøn
Mærkater som ”økologisk”, ”vegan” eller ”cruelty free” rækker ikke, når skønhedsbranchen vil lave forretning.kosmetikproducenterne kæmper om den reneste CSR-profil i takt med, at forbrugerne forlanger gennemsigtighed og ”Brands that take stands”.Go Beauty har...
6 veje til det bæredygtige forbrugerhjerte
Markedet for bevidste forbrugere er i vækst og en stadigt voksende andel af forbrugere er klar til at belønne virksomheder, der udviser omtanke for mennesker og miljø. Men hvordan skal man som virksomhed tappe ind i markedspotentialet for bevidst forbrug og vinde...
4 ways to put sustainability into the heart of your sales efforts
If you want business and sustainability to go hand in hand, incorporating green or social dimensions into your design, production or other supply chain efforts is not enough. Ultimately, you also need a business return in terms of sales. Here’s some advice on how you...
Is corporate activism just a sales booster and brand builder?
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text.
The customer is always right
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text.
CSR tendenser og udfordringer – set med tre forskellige aktørers øjne
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text.
NEWSLETTER
Lead with insight — Act with impact
Subscribe to our curated updates for professionals who want to do good & well even better. Get insights into sustainable business trends – and hands-on tools to turn ideas into action. Choose between Trends & Insights, Tools & Training – or both.

![[Portrait] A change agent’s experience: From scattered ESG initiatives to strategic direction](https://www.taniaellis.com/wp-content/uploads/2025/10/baeredygtighed-i-praksis-case-website_ny-400x250.jpg)






