LOHAS Asia Forum 2012
LOHAS stands for Lifestyles Of Health And Sustainability, an acronym originating from market research in the US into game-changing consumers who are looking to change the world through consumption patterns and lifestyle choices.
LOHAS remains a B2B marketing term in the US, but has morphed into a consumer movement in Asia, where normal people are using the term “LOHAS” as a catch-all for all things sustainable, green, eco, better quality of life.
The 1st LOHAS Asia Forum brings together 400 aspiring social entrepreneurs from around the region to help them target the LOHAS consumer more effectively and to give them skills in technology, branding and communications to be able to reach the LOHAS consumer and succeed.
The Forum’s 3-day program will explore how Technology and Branding/Communication tools can help you reach the emerging LOHAS consumers in Asia.
Networking sessions + keynote speeches from leading and inspirational professionals, including Tania Ellis, who will give a presentation on The New Pioneers from a Scandinavian perspective.
Read more about the programme & sign-up at www.lohasasiaforum.com