Put sustainability into the heart of your sales and customer relations efforts
How can corporate responsibility and sustainability efforts be used to boost sales, build customer relationships and ultimately contribute to sustainable consumption?
At this event we explored insights into the many faces of sustainable customer engagement – both BtB and BtC, and ideas on how to build sustainability into business efforts.
Speakers at our miniconference were:
- The international social business expert who provides an overview of global trends and cases (Tania Ellis, Special Advisor & Founder, The Social Business Company)
- The fair trade organization that engages consumers to increase market demands for sustainable products (Louise Elver, Communications Manager, Fairtrade Mærket)
- The laundering service company that builds sustainability into its value proposition to attract and retain business customers (Jan H. Matthiesen, Section Manager, De Forenede Dampvaskerier)
- The international expert who changes corporate and consumer behaviour through nudging and behavioural design (Sille Krukow, Special Advisor & Director, KRUKOW).
Throughout the programme we discussed, networked and exchanged experiences and ideas of how you can put sustainability into your own sales and customer relations efforts.
ABOUT THE SOCIAL BUSINESS CLUB
The Social Business Club is an inspirational network forum for professionals from around the world with an interest in innovative and sustainable business practices that create value for society and the bottom line – from CSR and social entrepreneurship to social innovation and shared value. Basic membership is free and gives you access to our online network of more than 4.000 like-minded members from all over the world.
Free sign-up www.thesocialbusinessclub.com
