How-To Masterclass: CSR & social media
Sustainable CSR-communication & engagement through social media
Do you want to learn how to use social media effectively to communicate and engage your stakeholders in your socially responsible and sustainable business activities?
Then join our How-To-Masterclass, designed for sustainability, CSR and communications professionals, who want to crack the social media code.
Our How-To Masterclasses are usually offered as closed company events only, so this is a special open event as a follow-up on the “Corporate Social Engagement” miniconference in September. In other words, this is your unique chance to get..:
- Access to expert insights on CSR-communication and social media branding.
- Overview of the various forms of social media, who is using them and for what.
Understanding of how social media can be used to engage as well to communicate.
Do’s and Don’ts – including guidelines on how to avoid social media disasters.
- Key tools to create your own social media strategy and action plan.
Attending our masterclass will also enable you to…
- Be selective – choose social media platforms that are strategically relevant to your company.
- Communicate in an interactive & engaging way.
- Brand your company’s social engagement in an integrated and cost-effective way.
- Generate new customers, business and sales through social media.
- Measure the results of your social media-based activities.
The How-To Masterclass is organized by social business specialist, Tania Ellis, The Social Business Company (author of The New Pioneers) and social media specialist Henriette Weber, Toothless Tiger (author of Return on Involvement), who will guide you safely through the day.
Time: Thursday 6 December 2012 from 0900-1630
Place: La Oficina, Suomisvej 4, 1927 Frederiksberg
… is a fraction of the (ad) value you will be able to generate for your company:
Companies: 5,450 DKK excl. VAT
Startups & NGOs: 4,250 DKK excl. VAT
Give & Grow price: 650 DKK (see more below)
Attendees from the same company get a 10% group discount. Just enter promotion code GROUP in connection with sign-up to get a 10% discount on each of the tickets you purchase. Sign-up is binding and non-refundable, but if you are prevented to attend, you are welcome to hand over your seat to a colleague.
(free 2-hour Twitter mini-course included if you sign-up before 15 nov – see more below)
So if you’re a student, looking for employment or just find it hard to find the money to attend our How-To Masterclass, you may have the chance to attend at the rate of only 650 DKK all inclusive.
Just send us an e-mail via our contact page, where you shortly introduce yourself and the reason why you want to attend. We’ll let you know if the seat is yours (if more applicants, we draw) about a week before the event.
If you sign up to our How-To Masterclass before 15 November 2012, you get the 2-hour Twitter minicourse Twitter as Social Currency for free (value 520 DKK + VAT). Read more about the minicourse here.
Twitter as Social Currency is presented by Sandja Brügmann, managing partner of Refresh Agency – a Danish American communication agency with extensive experience in building ethical and socially innovative brands via social media, traditional communication means and online tools.
Time: Friday 7 December, 1500-1700 pm
Place: SOHO, Flæsketorvet 68, 1711 Copenhagen V
PS. Want some useful background material to warm up on?
Read Tania Ellis’s blogpost on CSR 2.0 for Green Business Times here
Watch short video clip with Henriette Weber’s pointers on “Do’s & Don’ts” for using social media here
Watch our video summary from our latest miniconference “Corporate Social Engagement” on CSR communication through social media with Call Me, Interface, Toothless Tiger as guest speakers: