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Gulljazz

Gulljazz is an innovative festival concept that delivers great music experiences to elderly and at the same time creates contact and interaction between generations.

From gray seniors to golden oldies

Gulljazz brings jazz to the elderly. The festivals are arranged outside of nursing homes to involve the elderly in community events and to make sure that they do not miss out on great cultural music experiences.

The festivals are not just reserved for the nursing home’s residents, but also their families and friends are invited. That creates a great dynamic atmosphere and results in the Gulljazz festival in Mobo having around 400 visitors aged 0-106 years! The jazz festivals thereby become a great example on a social innovation that creates togetherness and social cohesion across generations.

View the video to get the feel of the Gulljazz festival. Even though the video is in Norwegian the language of music and joy translates easy!

The festivals started in 2003 in Mobo nursing home in Olso, Norway, and quickly evolved from consisting of a few concerts to being a full-day festival with both music, food and dancing.The founder, Birgit Skogen, is a musician and has for many years been the cultural leader for nursing homes in Oslo.

She started this initiative because she felt there was a lack of cultural services and offers to the elderly with a high level of quality that would both create social gatherings and stimulate their senses with reference to their own memories and history.

Gulljazz joined the Social Business Club to become part of an innovative network where they can share and gain knowledge and experiences with other companies and social entrepreneurs that work with sustainability, CSR and social innovation.

www.gulljazz.no

Want to exchange more, learn more, and do better? The Social Business Club is an inspirational network forum for professionals, who want inspiration, new ideas and an extended network with others who work with sustainability and social-business related themes. Read more about the Club here – and become a member today by using our subscriber box to the left. Basic membership is free!

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  • Tania Ellis    |    The Social Business Company
  • T: +45 3214 2295
  • M: +45 2625 2295
  • E-mail: te[at]taniaellis[dot]com
  • www.taniaellis.com
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