Sølv has a different approach to fashion than most other apparel producers. They call their approach slow fashion. The idea is that fashion does not have to follow the cyclical trends that the industry is constructed around today that forces the consumers to purchase a new set of clothes for new every season. By creating fashion that is timeless and personal Sølv pro-longs the lifespan of their clothes and thus make them more sustainable.
Here is a video showing their clothes and the ideas Sølv is trying to communicate with their fashion.
Sølv is heavily engaged in the sustainability of their value chain, which they express on the home page:
We are inspired by the principals of “Cradle to Cradle”, and see timeless design, quality in fabric and seam, as well as involving the costumer in the production of the garment, as vital factors in pro-longing the garments lifespan. Our value chain, based on transparency and ethics, is the core in reaching our company’s mission.
This has lead to a prudent control of their suppliers as well as a minimum waste policy.
You can read more about the origin and history of Sølv here.
Want to exchange more, learn more, and do better? The Social Business Club is an inspirational network forum for professionals, who want inspiration, new ideas and an extended network with others who work with sustainability and social-business related themes. Read more about the Club here – and become a member today by using our subscriber box to the left. Basic membership is free!