Danish conference on CSR communication and how to avoid greenwashing. Organized by Grafisk Arbejdsgiverforening, Dansk Standard, Crowne Plaza Copenhagen Towers, PR-Partner and InterfaceFLOR. Speakers included EU Commissioner, Connie Hedegaard; Danish Ombudsman, Henrik Øe; Sustainability Manager at IKEA, Jonas Engberg; Sustainability Director at InterfaceFLOR, Ramon Arratia; Nordic General Secretary at Greenpeace, Mads Flarup Christensen; and many […]
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Cases
Communication & Branding
8 July 2010
Branding & Marketing of Sustainable Design
Copenhagen Business Academy (KEA) hosts Center for Responsible Design, who in 2010 organized an International Summer School for design students and teachers from 12 European design schools, who were part of the European ERASMUS project. Tania Ellis has worked together with KEA on numerous occasions, and was this time invited to give a lecture on “Branding […]
4 February 2010
Authentic CSR Communication
Copenhagen Business Academy (KEA) has a special study programme on Design & Business. In 2010, KEA organized a conference on CSR and sustainability in the fashion and design industry. More than 200 students attended the conference to hear about topics like responsible supply chain management and sustainable sourcing. Tania Ellis was invited to talk […]
1 February 2009
Sales and Marketing of Corporate Social Responsibility
Vaeksthus Greater Copenhagen offers guidance to startups and businesses with ambitions towards growth and reaching new heights of success. In 2009, Tania Ellis was invited to contribute to the annual Sales Conference – Salgsdag 09 – with a talk about sales and marketing of corporate social responsibility (CSR). “It was a super presentation, really many good cases and […]
19 June 2008
Corporate / employee volunteering
Pension scheme and health solutions company Skandia is one of Denmark’s most engaged companies in corporate/employee volunteering. As part of their corporate social responsibility programme, Skandia has developed a manual for corporate/employee volunteering for other companies and NGOs, who want to work together around volunteering efforts. Tania Ellis contributed with comments to the Skandia manual […]
2 April 2008
Employer branding with meaning and values-based recruitment
Promedia regularly hosts seminars for its clients from the public and private sector. At the seminars Promedia’s clients are updated with HR, recruitment and marketing trends. Tania Ellis was invited to speak at two seminars about the overall trends in the labour market, the demands from the future workforce, and on how companies can brand […]
7 May 2007
Global corporate branding project
In 2007 Coloplast initiated global corporate branding project based on the company’s roots in social and user-driven innovation. The project had a budget of 50 mio. kr., affected the entire company of about 7,000 employees in 30 countries, and directly involved employees from about 10 countries in the development of a new corporate brand. Consulting tasks included ongoing […]