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13 Oct 2020

By Tania Ellis 4 ways to put sustainability into the heart of your sales efforts

If you want business and sustainability to go hand in hand, incorporating green or social dimensions into your design, production or other supply chain efforts is not enough. Ultimately, you also need a business return in terms of sales. Here’s some advice on how you can make that happen. In many companies, the corporate social […]

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About the client

LOHAS Asia

Asia-Pacific LOHAS is a for-profit social enterprise that provides services for the Asia-Pacific business community in support of Asian models of sustainable living.

Sustainable consumption in Asia

LOHAS stands for Lifestyles Of Health And Sustainability, an acronym originating from market research in the US into game-changing consumers who are looking to change the world through consumption patterns and lifestyle choices.

LOHAS has morphed into a consumer movement in Asia, where normal people are using the term as a catch-all for all things sustainable, green, eco, better quality of life.

At the LOHAS Asia Forum 3-day conference 400 aspiring social entrepreneurs from around the region attended to network and learn more about how to target the LOHAS consumer more effectively – and to give them skills in technology, branding and communications to be able to reach the LOHAS consumer and succeed.

The programme of speakers included Ted Ning, LOHAS Group; Arnfinn Oines, Six Senses Resort; Amena Lee Schlaikjer, The Wellness Works; Raymond Nadeau, Living Brands and many more.

Tania Ellis contributed with a presentation on companies can put sustainability into practice through corporate purpose, employee engagement, partnerships and inclusive stakeholder communication.

All about the conference here:

www.lohasasiaforum.com

www.lohas-asia.org

______________________________________________________________________________

Related articles by Tania Ellis:

“First-movers engage, innovate and co-create with csr 2.0”, The New Pioneers

“The 4 Cs of sustainable business success”, The New Pioneers

 

 

Posted in | Bizz & Entrepreneurship | Social Megatrends | Speaking

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