Want to learn how to do good and do well – or to get even better at it? Follow the road to sustainable business success paved by first-mover companies and pioneering social entrepreneurs.

From hardcore to heartcore business strategies

‘Clear Purpose’ focuses on how to create a solid link between your business strategy and your strategy for corporate sustainability and responsibility (CSR). This cornerstone serves as guidance and gives you the chance of having the competitive advantage of being an early mover.

In practice, this means engaging in social and/or environmental issues that on the one hand match your company’s business competences, challenges or opportunities, and on the other hand reflect your vision, mission, values and culture.

By broadening the CSR concept into including social innovation in your business, it can secure long-term growth and provide business opportunities that cannot be missed: it can open new revenue streams, new markets, new services and products – and in some cases radically different business models.

‘Clear Purpose’ is about putting social innovation into the heart of your business – and business into the heart of your social innovation.

Read more about Clear Purpose and sustainable value creation here >>

Want to put ‘Clear Purpose’ into practice?

All of our services are designed to help you focus your efforts, save time, avoid (expensive) pitfalls, and – most importantly – to develop your business in innovative ways that create both economic and social value.

We give you inspiration and facts about the trends and new needs that are emerging – and we provide you with the processes, knowhow, cases and tools that will help you put your words of responsibility and sustainability into new value-adding business solutions.

To learn more and do better, visit our inspirational Speaking services section, benefit from our hands-on Consulting & Training services, become a member of The Social Business Club®, or join one of our Social Business Labs®.

4 EXAMPLES OF ‘CLEAR PURPOSE’ SERVICE THEMES

• Revitalization of vision, values and strategy in support of sustainable business activities.
• Transformation plan: from corporate social responsibility to corporate social innovation.
• 360 degree check-up for integrated and business-strategic approach to corporate responsibility.
• Development of social business models for social entrepreneurs (incl. financing strategy and overall business plan).

The 4 Cornerstones of Sustainable Business Success

Our services are built around our model the Four Cornerstones (4Cs) of Sustainable Business Success, an overall framework based on our research for The New Pioneers of companies who have succeeded in putting sustainability into the core of their business:

Clear Purpose (business strategy); Corporate Engagement (involvement of the organization); Collaborate Co-Creation (innovation through partnerships); Clear Communication (stakeholder interaction and corporate branding).