The Social Business Company ®
13 Oct 2020All blogs 4 ways to put sustainability into the heart of your sales efforts
If you want business and sustainability to go hand in hand, incorporating green or social dimensions into your design, production or other supply chain efforts is not enough. Ultimately, you also need a business return in terms of sales. Here’s some advice on how you can make that happen. In many companies, the corporate social […]
25 Aug 2020Business models & strategies 50 cases of corporate corona actions
How can businesses be a force for good in a time of crisis? What can companies concretely do to innovate, contribute and be of service during and in preparation for the times after COVID-19? This is what we’ve set out to explore with our Corporate Corona Actions series, where we’ve compiled a list of 50 […]
10 Aug 2020Business models & strategies Seven B Corp principles for resilient & responsible business
As the COVID-19 pandemic continues to challenge our economy, health and daily (work) lives, we’re reminded that our work towards an inclusive, equitable, and regenerative economic system for all has never been more important. But what exactly can companies do to build back better in preparation for the time during and after the COVID-19 crisis? […]
4 May 2018Communication & branding Is corporate activism just a sales booster and brand builder?
By taking a clear stand on an important social issue, Call me is one of the few Danish examples of successful corporate activism. But is it just a marketing gimmick? The campaign that created a social movement The small low-cost mobile company Call me got known across Denmark when it launched its public awareness-raising “Tal […]
2 May 2018Communication & branding The world’s first ethical prison labour company is a Danish startup
Poverty is the main cause of women in prison (female incarceration) in the world. For the Danish startup CARCEL this problem has sparked the idea for a new business with the purpose of breaking the cycle of poverty. How? By selling beautiful, luxurious clothes in 100% natural materials made by women in prison in poor […]
18 Apr 2018Communication & branding Corporate activism is paying off for COOP
Removing damaging food products from its shelves (choice editing) and posting controversial ads that create awareness of pesticides in food production are just some of the actions that Denmark’s largest retailer of consumer goods, COOP, has taken over the years to show its stand in support of sustainable consumption. This week, the retail giant was […]
1 Mar 2017Communication & branding 5 ways to get internal buy-in on CSR
Do you sometimes feel like a lonely sustainability crusader in a dangerous business world? Well, you’re not! There are many other CSR professionals that are struggling to get their internal stakeholders onboard the sustainability train. Because even though many businesses have their codes of conduct, CSR policies or sustainability strategies in place, this does not […]
15 Dec 2016Communication & branding (How) can you avoid CSR crises?
Click on picture to gain access to video presentations with insights & advice On a daily basis I collaborate with companies with focus on the business opportunities of corporate sustainability and responsibility (CSR), rather than focusing on risk minimization and crisis management. The paradox of this is, however, that companies who work proactively with CSR are particularly […]
13 Nov 2013Communication & branding The Trojan Horse Strategy – Changing Business From Within
Imagine that you are the owner of a highly successful social enterprise that has built its success on doing both well and good. One day you get a call from a well-known multi-national corporation, perhaps one with a less than perfect track record when it comes to social or environmental issues. This huge enterprise would […]
6 Sep 2012Communication & branding Put purpose before profit – and make money anyway
About a year ago, the Danish low-cost mobile phone company Call Me began the process of developing the strategy ”TRUST”, which integrates social responsibility and social capital (trust) in the heart of Call Me’s business. The strategy has already created tangible results on both the inner and outer bottom lines.