The Social Business Company ®
27 Feb 2024
Academy cases “We must do away with the throw-away culture and find inspiration from the time when we patched our woolen socks”Kristina Vigen grew up in the countryside with older generations who, back then, took care of the things they had acquired and made them last as long as possible. This meant repairing quality wool socks – especially because it made sense financially. ”Now the primary incentive for preserving the products is perhaps something else, namely the […]
27 Feb 2024
Academy cases Good advice on Danish CSR in ThailandMany of us know it very well: the company has drawn up CSR policies and guidelines. But how do you translate the good intentions and ambitions into concrete actions that make sense for the individual employee in everyday life? Even if there are many thousands of kilometers from the head office to the factory? This is everyday […]
27 Feb 2024
Academy cases From CV to personal CSR career houseWhen Signe Rasmussen began the practical training, Sustainable Business Change Manager, she was determined to do one thing: She wanted to find a new path, both personally and professionally. Because even though Signe Rasmussen had already spent 7 years in the wind turbine industry, something was missing. “Although it was an exciting period in an industry […]
4 May 2018
Communication & branding Is corporate activism just a sales booster and brand builder?By taking a clear stand on an important social issue, Call me is one of the few Danish examples of successful corporate activism. But is it just a marketing gimmick? The campaign that created a social movement The small low-cost mobile company Call me got known across Denmark when it launched its public awareness-raising “Tal […]
2 May 2018
Communication & branding The world’s first ethical prison labour company is a Danish startupPoverty is the main cause of women in prison (female incarceration) in the world. For the Danish startup CARCEL this problem has sparked the idea for a new business with the purpose of breaking the cycle of poverty. How? By selling beautiful, luxurious clothes in 100% natural materials made by women in prison in poor […]
18 Apr 2018
Communication & branding Corporate activism is paying off for COOPRemoving damaging food products from its shelves (choice editing) and posting controversial ads that create awareness of pesticides in food production are just some of the actions that Denmark’s largest retailer of consumer goods, COOP, has taken over the years to show its stand in support of sustainable consumption. This week, the retail giant was […]
1 Mar 2017
Communication & branding 5 ways to get internal buy-in on CSRDo you sometimes feel like a lonely sustainability crusader in a dangerous business world? Well, you’re not! There are many other CSR professionals that are struggling to get their internal stakeholders onboard the sustainability train. Because even though many businesses have their codes of conduct, CSR policies or sustainability strategies in place, this does not […]
15 Dec 2016
Communication & branding (How) can you avoid CSR crises?Click on picture to gain access to video presentations with insights & advice On a daily basis I collaborate with companies with focus on the business opportunities of corporate sustainability and responsibility (CSR), rather than focusing on risk minimization and crisis management. The paradox of this is, however, that companies who work proactively with CSR are particularly […]
13 Nov 2013
Communication & branding The Trojan Horse Strategy – Changing Business From WithinImagine that you are the owner of a highly successful social enterprise that has built its success on doing both well and good. One day you get a call from a well-known multi-national corporation, perhaps one with a less than perfect track record when it comes to social or environmental issues. This huge enterprise would […]
29 Jan 2013
Communication & branding The four CSR megatrends for 2013We have spotted the four most important corporate sustainability and responsibility (CSR) megatrends for 2013. Turning your employees into CSR-managers is one of them.
6 Sep 2012
Communication & branding Put purpose before profit – and make money anywayAbout a year ago, the Danish low-cost mobile phone company Call Me began the process of developing the strategy ”TRUST”, which integrates social responsibility and social capital (trust) in the heart of Call Me’s business. The strategy has already created tangible results on both the inner and outer bottom lines.