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If you want business and sustainability to go hand in hand, incorporating green or social dimensions into your design, production or other supply chain efforts is not enough. Ultimately, you also need a business return in terms of sales. Here’s some advice on how you can make that happen. In many companies, the corporate social […]
How can businesses be a force for good in a time of crisis? What can companies concretely do to innovate, contribute and be of service during and in preparation for the times after COVID-19? This is what we’ve set out to explore with our Corporate Corona Actions series, where we’ve compiled a list of 50 […]
As the COVID-19 pandemic continues to challenge our economy, health and daily (work) lives, we’re reminded that our work towards an inclusive, equitable, and regenerative economic system for all has never been more important. But what exactly can companies do to build back better in preparation for the time during and after the COVID-19 crisis? […]
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Sustainable business
**UPDATE: SEE FINAL CORPORATE CORONA ACTIONS SERIES OF CASES & TIPS HERE** The current COVID-19 crisis is not only calling for responsible business actions now. It is also accelerating the transition of business to be a sustainable force for good for the time ahead of us. For many, the crisis is about survival in the […]
Sustainable business requires an effort, which combines masculine and feminine values. That’s why we need women who raise their voices and men who reclaim their hearts. Are you one of them? – Hillary is from Mars, Obama is from Venus. This was the headline of an article during the US presidential election campaign back in 2007. […]
With today’s resource scarcity and skyrocketing social imbalances, how we determine and measure growth is becoming a critical issue. In The New Pioneers I focus on three sustainable growth principles. One of them is the principle of immaterial growth, reflected in concepts like the Triple Bottom Line and Gross National Happiness.
The New Pioneers blogpost has been listed among the 50 best blogs for green business students. Conscious business school students want to make a difference beyond maximizing shareholder value.
The Four Cornerstones (4Cs) – Clear Purpose, Corporate Engagement, Collaborative Co-creation and Clear Communication – can be used as guidelines on the road to sustainable business success
Upcycling is one example of eco-capitalism – making a profit in an environmentally friendly way.
The market for organic foods is growing faster than for conventional foods. But will we be able to accomodate sustainable consumption needs in the long run?