Tania Ellis is founder and managing director of a company with an unusual name, ‘The Social Business Company’, which provides consultation to companies on corporate social responsibility (CSR).

The New Pioneers has made no. 21 on the University of Cambridge’s “Top 40 Sustainability Books of 2010” alongside books by authors such as Al Gore, Muhammad Yunus and Joseph E. Stiglitz. The list, compiled by the Cambridge Programme for Sustainability Leadership with input from its Senior Associates, strongly emphazises business response and creating change. […]

The new pioneers are those companies and organisations who are creating a whole new paradigm, a new motive, for business. The old ‘business as usual’ model simply isn’t working in a world where the gap between rich and poor is ever widening. The new paradigm emphasises CSR, not just in the traditional sense of Corporate […]

Ellis’s book is a fascinating and encouraging tour de force of this brave new world. She peppers her narrative with case studies of businesses that are doing the right thing. Indeed, rather focusing on the bad guys, she is relentlessly upbeat in highlighting business as a ‘force for good’.

Vugge til vugge eller Craddle to Craddle (C2C) er der fortsat alt for få, der kender til. Det handler kort sagt om at betragte affald som føde. Alt skal kunne genbruges til et andet formål. Det stille krav til produktionen, fordi alting nemt skal kunne skilles ad, så hver enkelt del eller element kan genbruges […]

The New Pioneers is an excellent first book to read if you’re relatively new to the idea of sustainable business and social entrepreneurship. It’s also great to read as a repository for real-world examples of innovative business practices. You can also get a taste of what the book holds by looking at the author’s website […]

People who claim that social responsibility is not good for business have not read “The New Pioneers”. In this inspiring, comprehensive and knowledge packed book, Tania Ellis takes us through the many whys, whats, whos and hows of social entrepreneurship. The book falls beatifully into the tradition of thinkers and writers such as Paul Hawken […]

Tania Ellis’ ”The New Pioneers” er en speciel bog, som rammer tidsånden. Alene af den grund skal den læses. Ikke som kedelig obligatorisk læsning, men fordi man kan få en ide om, hvordan man kan gøre en forskel for andre end dem, der bare tænker på at få penge i kassen.  

Tania Ellis is a well-known writer and management trainer from Denmark. She believes that profit is still the main motivation but the way to make profit is changing. She has written a book “The New Pioneers”, about the companies and organizations who are creating a whole new paradigm, where profit is generated not as a […]

Al forandring starter med os selv – et velkendt gammelt ordsprog – som kommer til sin ret i en ny bog. Den danske 37-årige Tania Ellis har med sin bog fra november 2006 De nye pionerer skabt en mulighed for alle os, der gerne vil, men ikke rigtig ved, hvor vi skal ende og begynde […]